7 Great Social Media Tools

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Social media can be a full-time job, literally. People get paid large bags of money to help big businesses make sure their profiles are running smoothly and constantly updated. The problem is that not all of us have large bags of money to hire someone (even someone as handsome and charming as me). So, how can you possibly hope to compete with big business on a small business budget?

Well, it’s a good thing that this is an age of digital industry and there are plenty of nerds in silicon valley hoping to solve the problems. The thing is that a lot of them want to make big bags of money for their work, and who can blame them? It seems like square one all over again. Luckily, I’ve searched high and low to find the best free to help you get on the same level as big business. Everything in this list has a free option available, and most have more advanced options you can purchase. So, get ready for your life to become easier with these 7 tools!

Socialoomph

Socialoomph is one of the most effective social media tools for managing posts for your social media accounts. Well, if you’re willing to pay for it. If not, there is a free version that will let you manage multiple twitter accounts, so you can write up your tweets, schedule them, and walk away. This is great for people who have a personal twitter account and a business account they want to be more active on. What’s even better is that you can still access your twitter accounts manually when inspiration strikes. When it comes to twitter you want to be as active as you can without being annoying, and this lets you make sure you’re always posting updates.

Tweetdeck

Twitter has their own version of Socialoomph, which lets you manage and keep track of your accounts all in one place. It has a lot of similar features to Socialoomph, but this lets you actually stay up to date in real time, see what your followers are saying, and stay on top of the twitter landscape. You can add multiple accounts to it, which is great for small businesses. The only real issue is that the site is a little over encumbered and difficult to use. Still, it is free and twitter liked it so much that they ended up buying it back in 2011. It’s definitely worth giving a shot and can help make your life a little bit easier.

Zest

Now, this is an interesting little application. As you hopefully know, your social media feeds can’t just be all about you. There needs to be something more in there to prove that you’re not just a someone in a cheap suit trying to make a fast sale. That means sharing new and relevant articles and information with them, which can be a pain. Luckily, this tool helps you find them easily. In fact, every time you open a new tab in Chrome, you’ll be greeted with new articles based on the interests you’ve selected. It’s an awesome extension that makes finding curated content with just a click. Best of all, it’s always there for you. Just waiting for you to open a new tab.

Everypost

Like some of the other social media tools I’ve mentioned, Everypost lets you access and schedule posts for your different accounts all in one place. The free version lets you access one account from each social media platform, which is great. The only downside is that it seems limited to Facebook, Twitter, Linkedin, and Tumblr. The free version is a bit limited, only allowing you to schedule 10 posts at a time. But hey, it’s free, so you can’t really argue with that. If you’re looking to add more options they offer a few different tiers that are reasonably priced. It’s a pretty effective tool to schedule posts in advance, so you don’t have to deal with it later.

IFTTT

If This Then That is one of the more unique social media tools. It allows you to create triggers that are influenced by different actions. Essentially, you set it up so whenever “this” happens, “then that” will. So, let’s say you post on Twitter, you can set it up to share that same post on Facebook. It sounds simple, but it gives you a lot of options to work with and can really simplify your life once you get your automatic process down. Heck if you do it right, then you really don’t have to mess with your social media accounts at all. There are really only 2 downfalls to the site: 1) You can only have one of each platform linked. 2) It can be tricky to work all the bugs out. If you have the time to sit down and tinker with it, it’s one of the best sites out there.

Buffer

Now we’re getting to the big guns. Buffer is one of the best social media tools available today. Like a lot of the other’s mentioned there is a free version and multiple paid versions available. The free version is pretty effective, allowing you to link one account from various . The only real limitation is that you can’t add, say, two twitter accounts and that you can’t access your feed from those accounts. There is also a limit to how many posts you can schedule (only 10 per platform at a time). However, it gives you a lot of options for platforms to link. So, if you want to get your ducks in a row every day, this is definitely a great option.

Hootsuite

The king of social media tools! Hootsuite is the best there is. The free version allows you to have up to three accounts linked, but they can all be from the same platform, which is awesome. You can also schedule a ton of posts in advance and follow live feeds to see if people are commenting on what you posted. Best of all you can respond in real time, all from one page (or from the mobile app). They do offer a paid version, which is a bit pricey, but probably worth it if you have a lot of accounts or are a social media manager. It also offers courses you can take to get certified in HootSuite or Social Media Marketing in general. If there is one social media tool you should be using, this is it!

Those are just a few of the social media tools out there that are incredibly useful for helping boost your brand and online presence. There’s no need to be stuck at a computer all day or worrying about having a signal to share a certain post. They do the heavy lifting for you. There are a lot of other great tools out there, and if you have a recommendation, I’d love to hear it. Be sure to comment below if you have any questions or suggestions!

Photo by ijclark