6 Easy, Guaranteed, and Free Tips for Artists to Use!
While the internet has given creative people a tremendous outlet to share their work, it has created one serious issue. How do you make yourself stand out among millions of other users? Luckily, I’ve taken some time to do some research and came up with 6 social media tips for artists, that are incredibly simple, and best of all, free.
With these tricks, you’ll start seeing the results you want without having to spend hours and hours working to promote yourself. Which means that you’ll get to spend more time working on the projects you love!
1. Get on Social Media!
This first tip sounds like a no brainer, but you would be surprised to learn that many artists don’t take full advantage of all the platforms that are out there. Many think that an Instagram or a Twitter is good enough to get the kind of exposure they need. There are so many more options though, and I recommend that every artist takes the time to look into diversifying their presence. This doesn’t mean that you have to be on every single social media site out there, but the big three are Facebook, Twitter, and Instagram. Pinterest and youtube are also great resources for artists who have a bit more time to put into building their brand.
2. Consistency is King
The number 1 mistake I always see with artists social media accounts, is the consistency in their posts. More often than not, there are flurries of activity where they will dump a ton of great work on their page and then go quiet for days or even weeks at a time. When it comes to building a following on these networks, posting at regular intervals is crucial. If you’re working on a great piece of art, take some progress photos, so that you can post them little by little. Remember, you don’t have to post the exact moment you take a pic. Plan out a manageable calendar and always remember…
3. Quality over Quantity
I know that this tip might sound contradictory to what I just said, but there is such a thing as a “sweet spot” when it comes to managing social media accounts for your art. The standard rule to remember is that you should try to post something at least once a day. Depending on the platform you can do more than that. Use the suggested guideline below to figure out what works best for you:
- Facebook- 1 to 3 posts per day
- Instagram- 1 to 3 posts per day (no more than 5)
- Twitter- 3 to 5 tweets per day
The key to making this work is to find a schedule that works for you and remember to play around with posting at different times of day to see what gets you the biggest results.
4. Do Your Research
You’re an artist, but remember you’re also running a business. So take some time to invest in yourself. Don’t just throw a ton of hashtags on your pics and hope it works out. Take the time to review the hashtags you want to use and see what comes up when you search for them. Check out some of the Twitters and Instagram accounts for some of the people that inspire you the most to see what they’re using. Remember that your tags should reflect you and the image you want to present, so don’t be afraid of taking some time to look around for ideas. No matter what, you’ll walk away knowing more than you did, to begin with.
5. Work Smarter, Not Harder
Having to log into multiple accounts several times every day can be a pain. Luckily for you, there are a lot of great tools that will do a lot of the work for you. Hootsuite and Buffer are examples of sites that will allow you to link your social media accounts and plan posts in advance. This means that you can schedule everything you want to share for the week in advance and let them take care of updating your pages for you. Another great site is called If This Then That, which will allow you to share posts across multiple platforms immediately. These sites are just some of the great resources you can use. There’s also the option to hire someone to manage your social media accounts for you.
6. Make Friends!
One of the best and cheapest way to help promote yourself is to make friends with your fellow artists. See what they are doing to get their work out there and take the time to promote them every once in a while. If you actually invest in building relationships and not just lurking on their accounts, you’ll probably find that they’ll take the time to share your stuff as well. It’s a win-win for both of you. Don’t be scared that sharing their work might mean you’ll lose potential clients, it will only help them meet people who might want something in their style and their fans might come to check out your work as well.
These are just a few of the simple and free things you can do to help build your brand on social media. They’re quick, easy, and guaranteed to get you results. Remember though, that none of these work “over night,” but anything worth having is worth putting the work into it. So, put a little time aside today to help strengthen your chances of being a success.